If the number of social media marketing firms launching and expanding their Facebook Page management services is any indication, Facebook’s Pages redesign is a step in the right direction with the advertising community.
Just last week, Facebook announced that Facebook Pages (they’re now actually called “public profiles”) were being changed to look and act a lot more like Facebook profile pages: primarily oriented around content sharing and thus able to reap the benefits of the News Feed.
Since then, there’s been a lot of discussion on the “page management” front because, well, there’s now more to manage – and perceptably more to gain from actively managing them.
For example, New York-based app-vertisement developer Buddy Media today announced the launch of its “Facebook Page Management Program,” designed to help advertisers integrate branded applications into their Facebook Pages. To date, the company has built Facebook applications for the likes of Budweiser, InStyle.com, FedEx, and others.
