Monetizing Social Networks was a revealing event where companies shared their secrets for extracting revenue from his key Web 2.0 phenomenon. The basic challenge is that the trusted social environment
of these networks makes it hard to pay of referrals or otherwise tap the interactivity of the medium.
However, since the involvement factor is exactly what makes these networks so compelling that is where these there companies have developed solutions. (As an example of this involvement factor we showed how under 30’s were willing to make complete fools of themselves taking on a Zulu dancer where a generation before them would have been content simply to watch.)
