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Alcoholic beverage brands spend $2 billion on advertising every year in the US alone. Multinational Monitor says
that alcohol companies “aired more than 2 million television ads and published more than 20,000 magazine advertisements” from 2001 to 2007.
It’s no surprise then that, only weeks after Facebook changed its policies regarding alcohol promotion on the Facebook Platform and enabled to Demographic Restriction functionality, alcohol companies are invading the Facebook Platform.
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