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No special monetization plan for Facebook Connect, exec clarifies

It would’ve been cool: Facebook director of monetization Tim Kendall hinted Monday that the company would offer “a product” to help third-party companies “accelerate” participation in its developer platform when asked whether the company had any plans to start directly monetizing the technology.

Since no further detail was provided, and Kendall had said that this would deal with “whether an application is within Facebook or outside of Facebook,” this reporter inferred that he’d meant something
involving development assistance for Facebook Connect, its upcoming data portability project. With Facebook Connect, third-party sites will be able to incorporate Facebook identity credentials into their own services.

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