Speaking on a panel, Buddy Media CEO Michael Lazerow said he’s blown away by the “See a Kindle in Your City” campaign, launched by Amazon. “If you are looking to buy a $500 device, you kind of want to feel it,” he said. Yet Amazon doesn’t have any brick-and-mortar stores. So Amazon set up a microsite where people interested in seeing a Kindle can meet up with others who own a Kindle.
Lazerow, whose company develops social media applications, was ecstatic over Amazon’s person-on-the-street promotion. “They’ve crowdsourced with technology, a social platform, drove word-of-mouth marketing. This is the lowest part of the funnel. Right before [a consumer] pulls out a credit card.”
