There’s an ongoing debate about how bad the online ad market has become and will get (your choices: less good, bad or very bad). But that isn’t stopping the organizers of ad:tech from putting on their annual, um, advertising and technology show this week.
This should be a good place to gauge the state of the industry, but it’s also a dizzying one: There are a couple hundred booths and dozens of panels to navigate. So MediaMemo asked an ad:tech veteran for a guide: Mike Lazerow, whose Buddy Media specializes in getting big brands to advertise on social networks like Facebook and News Corp.’s (NWS) MySpace.
