BuddyFeed - News
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Branded Apps Have Potential
There's been a lot of debate lately over whether branded applications for social networks, created by companies like Buddy Media, are effective. Read more
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Take your future into your own hands
Buddy Media's Michael Lazerow is chock full of advice, including working with your spouse. Read more
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Why all the bashing of branded apps? Lack of insight.
Over the past couple months, several prominent journalists and bloggers have declared branded social applications a colossal waste of time. Read more
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Hey Brands: Are You a Welcomed Guest or Party Crasher?
Advertising and social media industry pundits have written much about what advertising works best within social media sites. Read more
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Facebook Reverts to Previous Terms of Service
About two weeks ago, Facebook announced that it had revised it's Terms of Service (ToS) to essentially say that the site owns any and all content published by users, forever. Read more
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Social apps as ads? We look at Buddy Media
This week, we looked at Buddy Media, a provider of advertising and marketing applications across social networks. Read more
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Lotame, AdNectar, Buddy Media tap Vizu for social media campaign tracking
Online ad measurement system provider Vizu Corporation has entered into partnerships with Lotame, AdNectar and Buddy Media. Read more
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Vizu Enters Social Media Measurement Deals
Web measurement service Vizu Corporation has entered into partnerships with Lotame, Buddy Media and AdNectar to track brand advertising on social networks. Read more
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Vizu Lands New Partners for Social Network Ad Metrics
Online brand advertising measurement system Vizu has teamed up with three other ad companies that deal specifically with brand advertisement within social networks. Read more
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Advertising in social media, what does the future hold?
Ever since Buddy Media CEO Michael Lazerow said "the app is the new ad unit" (paraphrase) during a panel at OMMA Social, I've been intrigued with the notion of how advertising and social media successfully converge, or whether they will at all. Read more
