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What Facebook ‘Places’ Means for Marketers and Developers
If you're like me you probably watched and are digesting the Facebook Places announcement. I've had some time to check it out and to read the documentation and what follows is a brief perspective from my point of view. Read more
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Web Most Effective Way to Reach Local Audiences Worldwide
A June 2010 survey conducted by Harris Interactive for social marketing platform Buddy Media found that more than 90% considered it at least somewhat challenging to reach audiences in local markets with a unified brand message. Read more
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Marketers see local social media hurdles: study
Marketers see great potential in social media, but have trouble making it work on a local level, new research finds. Read more
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US Brands: Social Media No Remedy for Global Marketing Woes
We’ve previously reported that most companies are unclear about their social media brand strategies. For US brands, global success has always relied on localization of messages and tactics — factors that are no less relevant with social media marketing. Read more
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Global Marketers Highlight Local Reach Difficulties
Being a global marketer has always presented unique challenges for a variety of reasons. Some of those reasons include lower adoption rates of technologies or tools in some areas, cultural barriers and the old standby, lack of resources. Read more
