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Facebook Sets Sights on Location-Based Marketing
Facebook will debut location-based features during the next month that will first be tested as a marketing platform by McDonald's, according to an Advertising Age article published yesterday. Read more
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Foursquare Puts Facebook ‘Like’ Buttons on All Venue Pages
Foursquare yesterday placed a Facebook Like button on each of its thousands of venue pages for mostly local businesses on its Web site. The button doesn't currently appear when users utilize the Foursquare mobile application, though. Read more
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Facebook Stirs Up Trouble for Silicon Valley
It's larger than the population of the U.S. and is increasingly the nerve center of an interconnected world. But that didn't stop Facebook from getting blindsided from one of the most powerful legislators in Washington. Twice. Read more
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Buddy Media Helps Marketers Take Advantage of Facebook’s New “Likes”
Buddy Media already helps big brands do more with their Facebook presence. Today the company is extending its service to include Facebook Open Graph integration. Read more
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Facebook: CPM Advertisers To See Fewer Clicks
Marketers that buy advertising on Facebook on a CPM basis have been notified that their ads on the social network may soon get fewer clicks in connection with upcoming changes to the company's performance ad system. Read more
