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How to Use Facebook Applications to Boost Your Fan Base
The Facebook platform presents an amazing opportunity for companies to expand their presence quickly by enabling viral distribution through the social graph. Read more
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Q&A: Michael Lazerow on the future of social media branding
There aren't many silver linings in this economy, but there are a few companies that have figured out how to profit from popularity online. Read more
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How to create a social media department
As social networks like Facebook and Twitter continue to grow in popularity, clients are turning to their agencies for help establishing a strong social media presence. Read more
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HOW TO: Build Your Company’s Profile on LinkedIn
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Read more
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12 Fantastic Facebook Fan Pages for Parents
As one of the U.S.’s most widely-read parenting magazine, Parents is a traditional print publication that has a solid presence on Facebook. Read more
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Hints of many business models in Twitter 101’s case studies
Beyond the basics covered in the guide Twitter released last night, the most interesting part involves case studies showing how companies are using the microblogging network to build customer bases. Read more
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Twitter Finds a Business Case
Twitter reached out to the enterprise market for the first time yesterday with the unveiling of Twitter 101, a web-based guide aimed at helping companies understand how to use the real-time microblogging service, including case studies that show how it can help a company’s business. Read more
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Just An Online Minute… Tweetup, Eat Your Meat Up With Buddy Media
A little achy from the Traffiq/mediabistro Agency Spy party, I hauled my sweaty self to Hill Country for the Buddy Media Summer Tweetup last night. Read more
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Gary Vaynerchuk: social media is like the butchers of the ’50s
ADOTAS — I stopped by the Hill Country in Midtown yesterday for a Buddy Media event. Read more
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Buddy Media Launches Twitter-Tracking Service
With more and more brands entering the Twitterverse, Buddy Media has launched a new tool designed to help companies harness the microblogging service as a marketing vehicle. Read more




















