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Should you use social apps in ad campaigns? Forrester says yes!
Since launching Buddy Media in September 2007, I have been a leading champion for the use of social applications by brands to engage users. Read more
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Facebook’s Wider API Creates Opportunities for Brands
Facebook's move to give developers more access to users' content with a new API creates opportunities for brands, according to some senior ad execs. Read more
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Facebook Opens Up User ‘Streams’ to Developers
With its move to open up the stream of updates on users' home pages and profiles to third-party developers, Facebook aims to keep pace with Twitter by allowing members to view and update their feeds from more places outside the site itself. Read more
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Brands compete for app attention
When St. Martin's Press planned to market author Janet Evanovich's latest book, Plum Spooky, using social media wasn't initially high of their list. Read more
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GOLFNation Lets You Manage Your Golf Games On Facebook
A new app powered by Buddy Media is for the Sports Illustrated Golf Group. It’s called SI GOLFNation. Read more
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Revamped Facebook Pages Aid Branded Apps
One of the aims of Facebook's most recent redesign was for brand pages to be more seamlessly integrated into the stream of social interaction on the site. The changes essentially allow brands to assimilate into the general Facebook population by having profile pages like other users, status updates and the ability to pop up in fans' news feeds. Read more
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Branded Virtual Gifts on Facebook Pages Opening New Doors for Viral Advertising
While branded virtual gifts have been part and parcel of the advertising offerings of large Facebook platform application developers (and Facebook itself) for a long time, Facebook’s redesigned Pages product is allowing businesses and brands to integrate virtual gifts in their own Facebook public profile pages in new ways. Read more
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SI GolfNation plugs into digital, networking
Sports Illustrated has developed an interactive application for its Golf.com property that connects the site with companion Facebook and iPhone applications through a single back-end system. Read more
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Buddy Media’s Builder could help app-vertise
A new social tool could help marketers better create and manage online campaigns. Read more
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NYC Startup and Event Updates
Buddy Media has announced the launch of Builder today. Read more
