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Buddy Media and the Appvertisement Revolution
As virtual currency and virtual goods begin appearing more frequently in online games and virtual worlds, they're also making some serious inroads into the world of web advertising in many different forms. Read more
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App Revenue is Poised to Surpass Facebook Revenue
More than a social phenomenon, Facebook harbors a lively and growing ecosystem of game and other application makers, ad networks and retailers of virtual goods. Read more
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All Media is Social Media
Sitting in the lobby of the Roosevelt Hotel now with Michael Lazerow of Buddy Media, downstairs from where the IAB's social media conference is taking place. Read more
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Online Marketing’s Evolution
Speaking on a panel, Buddy Media CEO Michael Lazerow said he's blown away by the "See a Kindle in Your City" campaign, launched by Amazon. Read more
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If a Company Gets Venture Capital Today…
...it means it's doing something right, says Michael Lazerow, Buddy Media CEO. Read more
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Buddy Media Named Top Digital Media Company by AlwaysOn East
AlwaysOn East proudly prsents the second annual AlwaysOn East 100 Top Private Companies. Read more
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Should you use social apps in ad campaigns? Forrester says yes!
Since launching Buddy Media in September 2007, I have been a leading champion for the use of social applications by brands to engage users. Read more
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Facebook’s Wider API Creates Opportunities for Brands
Facebook's move to give developers more access to users' content with a new API creates opportunities for brands, according to some senior ad execs. Read more
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Facebook Opens Up User ‘Streams’ to Developers
With its move to open up the stream of updates on users' home pages and profiles to third-party developers, Facebook aims to keep pace with Twitter by allowing members to view and update their feeds from more places outside the site itself. Read more
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Brands compete for app attention
When St. Martin's Press planned to market author Janet Evanovich's latest book, Plum Spooky, using social media wasn't initially high of their list. Read more
