Publicis Groupe unveiled partnerships with a series of social media vendors and ad networks. The holding company is calling the partnerships a “strategic entity” that will reside within its VivaKi unit that was set up, in part, to provide Publicis agencies with digital marketing tools.
The REAL Suite comprises arrangements with app maker Buddy Media, Converseon, communications tool Meebo, social ad play Social Vibe, ad network SocialMedia and user-generated program creator Vitrue. Facebook is also participating. Also included in the suite of services: internal tools developed by Publicis shops Denuo, Moxie, MS&L and Performics.
