News

Q&A: Michael Lazerow on the future of social media branding

There aren’t many silver linings in this economy, but there are a few companies that have figured out how to profit from popularity online. In the social media space, branding specialist Buddy Media has worked with such brands as FedEx, New Balance, Time Inc. and Microsoft. As the economy has tanked, Buddy Media has seen profits grow. In the last quarter of 2008, the company posted revenue growth over 100% and they are set to see similar returns this year.

Read more