Real-time media manager Turn became the first DSP to hook up with Better Advertising, a tech firm that allows advertisers, their partners and industry associations to be more transparent with how consumer data is gathered and used. ‘Twas also the same week Better Advertising kicked off its first round of tests with the Power i icon, which directs consumers to information on consumer privacy, behavioral targeting and opting out.
To boost the audience targeting capabilities of its demand-side platform, Lucid Media has partnered with AlmondNet, BlueKai and eXelate.
