One of the aims of Facebook’s most recent redesign was for brand pages to be more seamlessly integrated into the stream of social interaction on the site. The changes essentially allow brands to assimilate into the general Facebook population by having profile pages like other users, status updates and the ability to pop up in fans’ news feeds.
Now marketers are starting to capitalize on the upgraded Facebook Pages, rechristened “public profiles,” to weave their brands in the site’s social framework. Among the new features is the ability to distribute applications directly from brand pages rather than via Facebook ads or viral means.
