Recently, we’ve covered a variety of social media campaigns that utilize Facebook Pages as their primary marketing vehicle. However, Buddy Media continues to push what they call app-vertisements – essentially applications for Facebook that let users interact around a given brand.
Today, they’re launching a cross-platform app-vertisement for Busch Entertainment, the company that operates SeaWorld and Busch Gardens. Combining a Facebook application, a standalone website with Facebook Connect support, and an iPhone app, the campaign serves as a bit of a reminder about some of the clever social media marketing that can be done beyond the typical diet of Facebook Pages, Twitter and YouTube.
