Since launching Buddy Media in September 2007, I have been a leading champion for the use of social applications by brands to engage users. But it’s been lonely on “app island” as many were quick to dismiss the use of apps in ad campaigns, or “app-vertising” as Buddy Media coined it.
So it was welcome news that Forrester Research, in a report released last week, became the first independent research firm to encourage clients to use social applications and think “long term” in social ad campaigns.
