This week, we looked at Buddy Media, a provider of advertising and marketing applications across social networks. And we have Richard Jalichandra, Technorati CEO, as the guest host evaluating social applications as ad.
Manhattan-based Buddy Media raised $8.3 million from high-profile investors, such as Greycroft, Softbank, Bay Partners and European Founders Fund. The startup provides a new economic model for advertising, as well as strategy, development, promotion and tracking for its clients, which include big brands, such as InStyle, Anheuser-Busch and Fox News.
