Some predictions from Patrick Lopez, CMO of Vantrix, and Michael Lazerow, CEO, Buddy Media.
Lazerow: “Social media marketing is coming to a head. Despite the noise, marketers can no longer ignore the 500 million people globally who are on social networks. 2009 will be the breakthrough year in which agencies and brands identify tactics that work to engage people on the social networks. With the launch of VivaKi’s REAL Social Suite and other organized efforts by agencies to explore and supercharge social advertising, brands will be lead to into social for the first time, or expand their social marketing efforts if they are currently in market. Specific tactics that will work include socially activated ads where brands find ways to scale digital word of mouth marketing and branded
apps that engage users in a way not possible without the social networks.”
