It should come as no surprise to readers of this article that a seismic shift in the way consumers interact with media has turned the marketing world upside down (if this is a surprise to you, give me a call.You can come to my apartment and I will turn you upside down so you can see this new world like the rest of us). It is no longer acceptable for media and marketing professionals to create content that is just for consumption, with no entry point for interaction.
Let me reiterate: No option for interaction is unacceptable!
