What are the hottest business trends in social media? Gaming and virtual payments are among the fastest-growing segments, according to social media experts gathered at the Advertising 2.0 conference Wednesday in New York.
Social application and game developers such as RockYou, Slide, Zynga and Playfish are benefiting from a burgeoning market on social networks for games and related virtual payments. Zynga alone — which makes popular games on Facebook including “Mafia Wars,” “Texas Hold ‘Em” and “YoVill” — is on track to generate more than $100 million this year.
