Social media ad app company Buddy Media has made some new friends. It launched three new so-called app-vertisements for New Balance, Priceline.com and Reader’s Digest. Buddy Media said it will develop
custom apps for all three companies, boosting brand awareness for the trio.
The company touts its “Brand Advocate Process” as the only comprehensive approach to social media advertising that includes strategy, development, promotion and data reporting on performance of
its branded apps.
