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Viral Marketing and Advertising Strategies for Social Networks

After the lunch break at Graphing Social Patterns, I decided to go to Kevin Barenblat and Jeff Ragovin’s session titled Viral Marketing and Advertising Strategies for Social Networks. I may hop to the other tutorial, Intro to MySpace Developer Platform and Apps, after the break.

There has been a big shift in how people spend their time online. He is showing the top sites as of 2005 and 2008. People are spending more and more time on social networks. By 2012, $8 billion is expected to be spent on online social network advertising. Facebook is all about viral communication channels. These communication channels allow people to stay in touch with their friends.

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