In the battle to get big brands comfortable with social media, the channel’s champions have a new ally: Publicis’s VivaKi Nerve Center.
The Nerve Center, part of Publicis Groupe’s media and digital umbrella unit VivaKi, has been charged with creating tools and dashboards that agencies across the company can use to buy media and analyze its performance. It has search and display buying tools and now is adding a social media toolkit.









