In today’s market, we see advertisements everywhere and on everything. Marketers are always looking for new, different, and effective ways to pitch their products to the right audience, but that begs the question: given the banner blindness that exists today on the web, what does it take to stand out amongst the crowd?
One engaging approach that’s been used in the past is the creation of games that revolve around a product or service (we’ve seen Burger King do it a couple of times all ready). Marketers attempt to make
free, entertaining mini-games that interest as much of the population as possible in hopes to get click-through traffic to their website or purchases of their product. This is exactly what New Balance has done with their Zip running sneaker and the Facebook mini-game New Balance RUN-Dezvous by Buddy Media.
