Recently, someone mentioned to me that given the current financial crisis, money spent on branded social media applications and other, less-traditional forms of advertising could fall dramatically, since “no one gets fired for spending money on print, radio and other traditional advertising.”
My response? He might be right. Maybe no one will get fired for just spending money on traditional advertising during an economic downturn. But maybe they should be fired for doing so, since they are turning their backs on the kind of advertising that is increasingly driving results today.
