Over the past couple months, several prominent journalists and bloggers have declared branded social applications a colossal waste of time. But exactly why are so many people badmouthing what appears to be an innovative ad format?
The answer is simple: Branded social apps are scary to the dozens of venture-backed companies that rely on traditional banner impressions and digital display advertising. But the data speaks for itself: Branded social media applications are one of the most successful ways for brands to advertise on
social networks like Facebook and MySpace.
