Some guy lives in Albuquerque, which is great, because it is sunny and really convenient to Vista Encantada and Hoffmantown. But he has relatives in Denver, a limited budget, a lot of outstanding family obligations and a seven-hour, 450-mile gulf between them. Then, one hot and dry Thursday, he’s sitting at a computer, and it goes … “DING!”
An icon on his desktop has some breaking news: a special Albuquerque-Denver fare on Southwest Airlines for $49 each way. It sends him that alert because he’s asked for it, by downloading the Southwest “Ding” widget. Most of the time it just sits there, apparently idle, a tiny Southwest logo on a tiny Southwest tail section reminding him, at some extremely low level of consciousness, that Southwest exists.
