Widgets are no longer waiting in the wings. Instead, these Web-based miniature applications have taken center stage over the past year, becoming popular direct tools helping increase consumer interaction with brands.
One iconic magazine, NationalGeographic, has particularly embraced the world of widgets: The brand
has developed more than 15 branded widgets for Facebook users and other social networkers, including popular photo widgets released in the fourth quarter of 2007. Now, it has followed those up by launching a jigsaw puzzle widget, which will be promoted with a banner ad campaign that will debut this week. The puzzle allows users to assemble its popular photos of exotic scenes.
