What’s the best birthday present you’ve ever received? Did it go towards building the freshwater supply in developing nations?
This year, you can join celebrity philanthropists Will Smith and Jada Pinkett-Smith and pledge to use your birthday to ask for donations to charity: water, instead of gifts. One hundred percent of the funds will be used to build freshwater projects in developing countries.
Buddy Media and charity: water are excited to present the launch of this initiative on Facebook, specifically on Will Smith’s Facebook Page. Fans can pledge their birthdays to the cause on Facebook and learn more about the water crisis.
To entice fans to donate and make the pledge even more rewarding, the top three fundraisers who make the pledge will win a trip to join Will and Jada to visit the completed well projects in Africa. Fans can enter to win the trip directly via Will's Facebook Page.
A good cause, a chance to win a star-studded trip to Africa and a way to provide clean drinking water to people in need. Now that’s a birthday present we can get behind!
