We are very proud to announce today that Buddy Media has been selected as a launch partner of The LinkedIn Certified Developer Program. The LinkedIn CDP is a best-in-class network of developers that are available to help marketers, agencies and companies embrace the LinkedIn platform to drive engagement with their audiences - wherever they are on the Web.
The opportunity for innovation is tremendous, with more than 120 million LinkedIn members around the world, and two million companies with LinkedIn Company Pages.
As a charter partner of LinkedIn’s Certified Developer Program, Buddy Media will utilize the LinkedIn Platform to do what we do best: empower brands to build and maintain relationships with their consumers in a connections-based world. We feel that LinkedIn is a perfect vehicle for a content distribution network for brands and companies looking to connect with their audiences in a professional context.
[David Hahn, VP Product, LinkedIn, announces Buddy Media as one of four charter Certified Developer Program members. Hahn explains how Buddy Media's integration with LinkedIn will help brands understand the business impact of content being share via LinkedIn and LinkedIn share buttons on their website. Brands can, "drill down on what type of content is being shared, and what type of content is being shared with what type of users," he said.]
As part of this launch, Buddy Media has developed a solution utilizing both LinkedIn and Buddy Media technologies, which allows brands to post content to LinkedIn and track click-throughs, shares and conversions.
While distribution of content may start in the LinkedIn stream, it doesn't end there. Not only do we track clicks, shares and conversions from the stream, but we also allow any content on the open web to be shared and analyzed. Our ConversionBuddy product, which powers social sharing buttons and delivers marketers insight on how these sharing buttons drive conversions and sales, is now being applied to LinkedIn share buttons. With this new integration, brands will be able to capture valuable conversions from LinkedIn shares such as video plays, whitepaper downloads and sales leads. There is an opportunity to drive value from LinkedIn content like never before.
At Buddy Media, we know that companies increasingly view LinkedIn as one of the major components of their social strategies. We’ve always listened closely to our customers and developed products to meet their needs. This continues with our LinkedIn Certified Developer Partnership.
As of today, this integration is in beta. We will keep you posted on when this functionality will be live as part of the Buddy Media product suite. If you have any questions in the meantime, please contact your account manager if you are a current Buddy Media client, or get in touch!
