Market research firm Gleanster recently released its latest Gleansight benchmark report, Social Media Engagement.
The report is one of the first to take a deep dive into the social media management system space, which is significant in and of itself. In addition, the research drew from the experiences of 389 companies, all industry practitioners, and not from Gleanster’s own analyst assessments or opinions.
We are honored that Buddy Media was the only company out of the 41 included in the report to be named a “BEST” solution vendor -- the highest ranking -- in all four categories:
[Source: Gleansight: Social Media Engagement, Gleanster, LLC. September 2011.]
Of the 389 companies who participated in the survey, 13% of respondents were C-level, 22% SVP/VP, 34% Director, and 21% manager & staff. Companies that completed the survey included:
- Director, Shell
- Manager, Chrysler Group
- Manager, The Salvation Army (International Headquarters)
- Vice President, Gamestop
- Manager, Rentokil Pest Control
- Director, FedEx TechConnect
- Director, Lowe’s
- Vice President, McNairn Packaging
- Director, ConAgra Foods
- Vice President, Cohens Electronics & Appliances
The full research report can be downloaded on Gleanster’s website. Thanks to everyone who participated in the research. We are truly honored by this recognition!
