Is Social Media Week 2012 over already? The week seemed to fly by, and we're still catching up on all of the recap videos and blog posts. As a proud partner of Social Media Week, Buddy Media hosted events in New York City, San Francisco, London and Singapore during an outstanding week that attracted more than 60,000 attendees. Social Media Week organizers Toby Daniels and Ben Scheim once again did an excellent job leading a global event that gets bigger every year.
With so much going on, chances are you couldn't keep up with everything. That's why we decided to recap all of our events for you right here.
Panel: Buddy Media Co-Founder and Chief Strategy Officer, Jeff Ragovin moderated "Social Syndication in 2012: Experiences First, Networks Second." The panel featured Kristine Welker, Chief Revenue Officer, Hearst Digital, Kelly Balz, NA Social Media Manager, Avon, Michael Svatek, Chief Strategy Officer, Bazaarvoice and Sam Champion, Weather Anchor for Good Morning America. Watch the full video here.
Panel: Luca Benini, Managing Director, Europe, hosted a panel in London titled "Optimising Your Global Social Media Strategy for 2012" alongside Richard Dance, Director of Digital Innovation, Blue Hive, Kathleen Ryan, Global Social Media Manager, Dove, Jane Maybury, Senior Account Director, Edelman Digital, Julia Monro, Community Manager, Marks and Spencer, and Matt Owen, Social Media Manager, Econsultancy. This event was part of our Power Your Connections World Tour. You can also view and tag pictures in our Facebook photo album!
Panel: CEO Michael Lazerow participated in a panel titled "The Future of Sharing." Alongside Dave Altarescu, Head of U.S. Consumer Marketing, Spotify, Craig Hepburn, Global Director of Social Media, Nokia and Jon Steinberg, President, BuzzFeed, the panel debated the way people will share content in the future both with different technologies and different levels of comfort. Watch the full video here.
Keynote: CEO Michael Lazerow gave his keynote address, titled "The People are the Message." If you haven't already, take a look at this must-watch presentation. Watch the full video here.
Announcement: After Michael's keynote address, Buddy Media headed to Tumblr headquarters, as New York City Mayor Michael Bloomberg and Chief Digital Officer Rachel Sterne announced four new NYCGov social media channels. Buddy Media is a proud partner of NYC Digital, and provided tools and development advice to help launch the New York City's Facebook Page. Read the full press release from NYC Digital, and read more coverage of the announcement from All Facebook.
Panel: Buddy Media Senior Vice President, Eastern Region Sales, Myles Kleeger moderated a panel with Kelly Solomon, VP, Interactive & E-Commerce, Active Cosmetics Division, L'Oreal and Jonny Cottone, Marketing Director, Busted Tees. The panel, titled "Social Commerce is Here, Is your Brand Ready" focused on turning social connections into revenue and conversions. Watch the full video here.
Panel: Buddy Media Chief Client Officer Michael Jaindl participated in a panel titled "Digital Passport: Navigating the World's Social Media" alongside Chad Latz, Global Digital Practice President, Cohn & Wolfe and Liz Birenbaum, VP, Global Digital Marketing, MasterCard Worldwide. The panel discussed the approaches and potential pitfalls for making brands' social strategies global.
Panel: Buddy Media SVP, Western Region Sales, Carla Bourque participated in a panel in San Francisco titled, "Beyond: The Future of Sharing " with David Hargreaves, CEO, Beyond, Phil Schwarzmann, Head of Owned and Social Media, Nokia, Andy Wiedlin, Chief Revenue Officer, Buzzfeed and Stephanie Berner, Director of Product Management, OPOWER. Watch the full video here.
Presentation: Buddy Media Senior Account Manager, Asia-PAC Eddie Cliff, presented at Social Media Tokyo on, "Your Social Media Strategy for 2012." Watch the full video here.
Party: On Thursday night, Buddy Media hosted a cocktail party at Ogilvy Headquarters in New York. There was food, drink, gifts and Buddy Media demos throughout the evening! View photos from the event on Facebook and tag your friends.
Party: On Thursday night, Buddy Media also hosted a cocktail party in San Francisco. View photos from the event on Facebook and tag your friends.
Party: Also on Thursday night, Buddy Media Managing Director, Asia Ken Mandel hosted a cocktail mixer in Singapore. View photos from the event on Facebook and tag your friends.
Throughout the week, Social Media Week provided realtime infographics that provided a snapshot of social activity surrounding all of the events. View the infographics by city or event and take a look at what got people talking all week.
We had such an amazing week, and we want to thank everyone who participated in any of our Social Media Week events! If you are interested in participating in other Power Your Connections World Tour events, make sure to register today!
