Michael Lazerow, chief executive officer of Buddy Media Inc., talks about the outlook for Facebook Inc.'s advertising sales and mobile software. [Video] Watch the full video at Bloomberg.
The data from a Buddy Media study of 1,400 of the world’s largest brands indicates they should make sure to post about holidays, sporting events, breaking news, and other trending topics.
Read the full story at TechCrunch.
Buddy Media analyzed’ wall posts for six weeks leading up to Sunday’s game, and found that some 30 percent posted messages referring to the Super Bowl, adding that posts with Super Bowl-related keywords tallied engagement rates 60.1 percent higher than those without them.
Read the full story at All Facebook.
Buddy Media monitored the Facebook Wall pages of 1,400 of the world’s largest brands. Mentioning the Super Bowl increased engagement:
Read the full story at Business Insider.
In order to better its guest engagement strategy, Westin Hotels & Resorts has implemented a new social media application called “What’s Popular Right Now”. The social application or ‘sapplet’ as it is being termed has been developed jointly by Buddy Media and Bazaarvoice.
Read the full story at Digital Market Asia.
