Group M is picking Buddy Media as a preferred platform for all its Facebook buying across media agencies. Group M, the world's largest single consolidator of ad dollars in the world, spent $200 million on Facebook ads in 2011 for clients such as Dell, AT&T and Macy's.

Read the full story at AdAge.

WPP's new deal with Buddy Media—in which the company will become the "preferred social ad management partner" for GroupM, WPP's media-buying arm—could signal an era of consolidation in the social media ad buying world.

Read the full story at Business Insider.

WPP’s GroupM has consolidated its ad-buying on Facebook and other social networks through new deal with Buddy Media. The firm has become the preferred social ad management partner for GroupM, which last year spent $200 million on Facebook advertising. Read the full story at MediaPost. 

Social enterprise software creator Buddy Media announced a host of additions to its social marketing suite this morning, including a unified social data application-programming interface, universal conversion tracking, and a new mobile content-development platform.

Read the full story at AllFacebook.

Buddy Media is rolling out a bunch of updates to its suite of tools. The update includes a unified social data API, the ability to track conversions and campaigns across entire social media efforts, and a new mobile content development platform that makes creating native mobile apps easier.

Read the full story at GigaOm.