Street Fight: How Buddy Media Uses Facebook to Drive Local Customers Into Stores

Buddy Media Co-founder and chief strategy officer Jeff Ragovin spoke with Street Fight recently about the growing opportunity that social media represents, how the company helped L’Oreal drive revenue to local salons, and the importance of language.

The Wall: Brands Are Missing Tremendous Opportunities With Facebook Ads

The 2012 Facebook Ads Report from Social Fresh, in partnership with Buddy Media, suggests that marketers are still missing a number of huge opportunities which could significantly enhance their paid strategy on Facebook.

FastCompany: The Truth About Facebook Advertising

Buddy Media CEO Michael Lazerow contributes this guest blog post to FastCompany.

Campaign Asia-Pacific: Stop Focusing on the ‘Where,’ Start Focusing on the ‘What’

Ken Mandel, Managing Director for Buddy Media in Asia Pacific, shares insights and perspectives in succeeding in Asia’s social media marketing scene through sustainable customer engagements using social media.

InformationWeek: Buddy Media Integrates Social Marketing Management, Ad Buys

Social marketing specialist Buddy Media adds a social ad manager, based on the acquisition of Brighter Option (now BuyBuddy). BuyBuddy handles the purchase and placement of ads on Facebook, automating the process for advertisers and agencies.