Our Work
National Jean Company Public Profile
Go to the public profile on Facebook
Background
National Jean Company sells the latest fashions and styles on their ecommerce website and at retail locations throughout the east coast. NJC carries the hippest brands, but they needed a way to set themselves apart from the numerous entities that compete in the online fashion space. Buddy Media worked with National Jean Company to develop a strategy for the organic spread of product and brand information through the social functionality of a Facebook Public Profile. Buddy Media was tasked with creating a Facebook Public Profile that would house a variety of interactive content designed to get Facebook users talking about the National Jean Company brand and ultimately drive qualified traffic to the brand’s open-web ecommerce site.
Objectives
- Design and optimize the National Jean Company Facebook Public Profile with the Buddy Media Social Page Management System
- Develop a gateway to the National Jean Company ecommerce website to drive sales for the brand
- Increase awareness of the National Jean Company brand through organic distribution of virtual gifts and multimedia content
- Provide users with a way to share the latest fashions available at National Jean Company with their friends
- Create a thriving National Jean Company fan community
Solution
The Buddy Media development team leveraged the robust capabilities of the Buddy Media Social Page Management System to create a dynamic, interactive experience for fans of the National Jean Company brand on the Facebook social network. Once the user interface was optimized for intuitive navigation, the design template was implemented on a custom Public Profile Tab filled with interactive and engaging content.
A variety of social modules were added to the page to give National Jean Company social brand advocates the opportunity to spread the styles and fashions available at NJC to their Facebook friends. Featured product images were aggregated into a virtual gift library, providing users with an outlet to share their affinity for the latest fashions with friends. Fashion polls allowed users to weigh in on the latest trends or choose which celebrity wore a featured National Jean Company product best. Each module included Facebook Publisher capabilities, so users could post content to their profiles or friends’ Walls – with stories about the activity posted to the Facebook Newsfeed. In addition, a National Jean Company Newsfeed kept users updated on the latest product releases and celebrity fashion sightings, while a Twitter module let users read and share the latest NJC tweets.
While the primary goal of the campaign was to increase awareness for the National Jean Company brand, the Public Profile had a secondary goal of driving qualified traffic to the brand’s ecommerce website for online purchases. A social referral module rewarded fans who shared NJC content or news about the brand with coupon codes that could be used on the ecommerce site. In addition, a graphic promotional banner was given prominent real estate on the page to further incent the flow of traffic to the National Jean Company website. The end result of Buddy Media’s dedication and hard work is apparent in the striking design and robust functionality of the National Jean Company Public Profile.
