Our Work - SeaWorld and Busch Gardens
SeaWorld and Busch Gardens
-->
- Implemented a ‘teaser’ release strategy to engage fans with mysterious Halloween-themed content which was rolled-out slowly in order to build anticipation for a popular annual event at Busch Gardens.
- Created a custom quiz application which assigns fans a gothic vampire identity relevant to Busch Gardens’ Ms. Vayne Howl-O-Scream campaign.
- Developed a cross-platform strategy to reach a disparate audience on the iPhone, Facebook, and the open web with interactive content designed to promote Busch Entertainment Theme Parks.
- Created a ’spot the difference’ application experience on three distinct technology platforms that were tied together with a Facebook Connect enabled performance leaderboard.
