White Papers and Data Reports
Guide to Social Commerce:
Power Connections to Generate Revenue
This white paper is designed to help brands maximize social media networks to generate revenue. We focus on two main types of social activity that help catalyze e-commerce via Facebook, Twitter, YouTube and share buttons across the open web.
A Statistical Review for the Retail Industry
This statistical review is designed to help retail brands connect with their customers. We track the key variables that influence performance of brand Posts specific to the retail industry.
The Definitive Guide to Facebook Publishing and Moderation
When can a Comment be a disaster? When it's about your brand on Facebook. Learn best practices for Wall publishing and moderation.
Strategies for Effective Facebook Wall Posts: A Statistical Review
Learn strategies for posting in your News Feed. We'll tell you when to post, how often and when your fans are most likely to engage.
Facebook's EdgeRank: How to Make Sure You're in the News Feed
When you post something on Facebook your fans see it, right? Wrong. Cut through the mystery of Facebook's EdgeRank.
Best Practices for Managing Multiple Brands on Facebook
Building multiple brands on Facebook can be easier than you think. Learn how to build your business on Facebook across multiple brands and locations.
Your Guide to Successful Product Launches on Facebook
Anything new you want to tell 500 million people? We have a tool for that. Learn the best way to launch a product or service on Facebook.
The Playbook for a Global Facebook Strategy
Learn proven strategies and tactics for using a unified system to manage your Facebook presence worldwide, while reducing many of the costs and frustrations that go into scaling your Facebook marketing to the world.
The Five Most Important Metrics You Should Be Tracking on Facebook
Facebook metrics can present a puzzling challenge for most digital marketers who have become accustomed to measuring success in terms of impressions, click throughs, and conversions. But when translated onto Facebook, how do these metrics stack up?
10 Ways to Engage Your Fans
Find out how you can turn your Facebook fan base into an army of dedicated brand advocates. Learn best practices, see real life examples, and get actionable tips.
