Buddy Media University

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We ensure the success of our clients by showing them how to get
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Buddy Media University. Get Certified.

Get Certified:

Buddy Media University offers a free, hands-on educational certification program dedicated to providing clients with the highest level of training on the entire Buddy Media social marketing suite. Certified students will graduate with a keen understanding of how to leverage Buddy Media products to drive marketing success.

Course Length, Time and Location:

Each class is two or three hours long and may be split by brief networking breaks. Buddy Media University classes are held at Buddy Media headquarters in New York City.

Who Should Attend:

Marketers, advertisers, brand managers, community managers and anyone who wishes to attain certification in any of the products are encouraged to attend training. Designers and CSS producers who work with the suite of products are also eligible to attend.

Pre-Requisites:

Classes are free and only open to Buddy Media clients. All participants must have a basic working knowledge of social media, including Facebook features and functionality. Buddy Media University classes are designed for the beginner level and 100-level classes must be completed before 200-level course registration.

Buddy Media Course Guide

101 ConversationBuddy

This class offers a comprehensive training session focused on managing your social conversation strategy with posting, listening, and moderation tools. Read more.Read less.

What You Will Learn

Scheduling and posting messaging to Facebook and Twitter
Leveraging multi-media brand assets to drive traffic to your social media hubs or your corporate website
Targeting brand messaging to users by location or language
Deploying interactive sapplets to the Facebook News Feed
Implementing keyword filters and labels to monitor the conversations taking place amongst users
Filtering all of the conversations taking place on your Facebook Wall to surface meaningful and actionable information
Using work-flow and permissioning capabilities to ensure the right members of your organization are monitoring, writing, and posting approved messaging

Who Should Attend

This class is intended for any marketers or advertisers who will be using ConversationBuddy to manage social messaging campaigns. This includes community managers deploying listening/response strategies as well as brand managers in charge of the day to day posting of content to social platforms.

102 ProfileBuddy: Basic Sapplets

This class offers a comprehensive training session focused on building, editing, and publishing content using Buddy Media’s most popular sapplets. Read more.Read less.

What You Will Learn

Understanding the basics of the ProfileBuddy dashboard
Working within Facebook guidelines to deploy customized tab experiences
Creating a long-term sapplet roadmap using hide/show/schedule capabilities
Deploying ‘Fan-Gates’ to increase your number of 'likes'
Implementing Facebook Plug-Ins to further socialize the user’s tab experience
Building Product Galleries, YouTube feeds, Sweepstakes, and Facebook Events from scratch
Editing content within sapplets without the need to restructure layout or design

Who Should Attend

This class is intended for any marketers or advertisers who will be using ProfileBuddy to manage Facebook tab content. This includes creative designers/CSS producers responsible for the overall look and feel of a tab as well as brand managers in charge of the day-to-day posting of content to Facebook.

103 Custom Dashboards and Analytics

This class offers a comprehensive training session focused on analyzing data generated from Pages, tabs, and sapplets — as well as a step-by-step walkthrough of creating customized dashboards to surface KPIs on your personalized landing page. Read more.Read less.

What You Will Learn

Customizing and exporting real-time and historical reports
Analyzing link click data to track referral traffic
Demystifying Facebook’s EdgeRank algorithm to uncover what type of messaging reaches the most users
Creating a customized landing page dashboard that surfaces only the data most important to an individual’s needs
Leveraging Engagement Score metrics to compare your social success against industry benchmarks
Understanding sapplet Primary Events and drilling down into more granular user engagement data
Optimizing performance based on historical Wall, Tab, and Sapplet engagement data

Who Should Attend

This class is intended for any marketers or advertisers who will be using the Buddy Media suite of products to manage and analyze social campaigns.

104 ProfileBuddy: Advanced Sapplets

This workshop intensive class offers a comprehensive training session focused on building, editing, and publishing content using ProfileBuddy’s more complex sapplets. Read more.Read less.

What You Will Learn

Creating customized sweepstakes and contest experiences with the Form Builder sapplet
Leveraging modal windows to maximize available real estate on the Facebook tab
Using Personality Quizzes to serve users with highly-targeted product recommendations
Understanding the myriad of opportunities available with Facebook’s iFrame tab canvas
Implementing an e-commerce experience on your tabs with the Amazon sapplet
Cross-pollinating your user base with the Page Browser sapplet
Populating your Facebook tab with content from other social platforms, like Twitter, FourSquare, Flickr, and Vimeo

Who Should Attend

201 +GLOBAL

This class offers a comprehensive training session focused on defining the overall scope and content strategy for global enterprise brands using the Buddy Media suite of products. Read more.Read less.

What You Will Learn

Understanding Facebook’s language/location recognition technology and how it works with the Buddy Media suite of products
Creating different versions of Facebook tabs based on user location/language to pinpoint fans around the world
Managing content across different locations to provide users with geographically targeted information
Analyzing and comparing performance data by locale or language
Creating distribution lists to facilitate posting to high-traffic locations
Deploying a global default tab to reach audiences outside your targeted tab versions
Implementing the ‘Language Selector’ to allow users the option to navigate between different tab versions

Who Should Attend

This class is intended for any marketers, advertisers, brand/community managers, or global enterprise lead who will be using the Buddy Media suite of products to create and monitor global campaigns.

202 ADMINISTRATION

This class offers a comprehensive training session for enterprise marketers who are tasked with managing and monitoring multiple users, clients, and brands within the Buddy Media Administration Dashboard. Read more.Read less.

What You Will Learn

Creating users and assigning permissions to access and update different accounts
Understanding how categories are used to define permissions and layouts across multiple Facebook Page tabs
Seeding content to minimize the amount of legwork required of your regional teams
Leveraging Groups to facilitate rapid onboarding for new team members using the Buddy Media suite of products
Demystifying the ‘parent-child’ relationship and how it determines the impact that Admin-side changes have across managed clients
Creating customized themes to seed design schemes across multiple pages
Surfacing metrics across multiple tabs/clients/Pages/accounts

Who Should Attend

This class is intended for team leaders and executives who manage large teams of users working on the Buddy Media suite of products. Note: Only verified enterprise Administrators will be granted access to this class.