View Mike Lazerow’s presentation, “The Future of Advertising in a Social World,” from the AlwaysOn OnMedia CEO Showcase about the impact of branded social media applications — called “app-vertisements” — in social advertising.

The opening of the social networks provides brands direct, cost-effective access to more than 500MM engaged users through app-vertisements (social branded apps) making traditional ad banners ineffective. Through its Brand Advocate Process, learn how Buddy Media successfully reaches and engages consumers on social networks through social branded apps.