View Mike Lazerow’s presentation from the Social Ad Summit. Social Media is here. 37% of adult internet users and 70% of teens use social network sites monthly. Marketerers now have unprecedented cost-effective access to more than 500 million engaged users, but less than 1% of digital marketing budgets flow into social. With brands eager to spend, but confused by the mixed messages from platforms, ad networks, developers and agencies, learn how to cut through the noise and understand the future of social brand marketing.