INCREASE GLOBAL AND LOCAL CONNECTIONS
1
CHALLENGE
My brand has markets all across the globe, in different countries and languages. I want to roll out a campaign with an overall brand-supported theme, while giving the local markets some level of autonomy to cater to their specific consumers.
SOLUTION . . . . . . . . . . . . . .
Create one brand template using the +GLOBAL feature of ProfileBuddy and seed custom tabs with content relevant to individual geographic markets. +GLOBAL ensures that content is targeted to users' specific locale and/or language.
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2
CHALLENGE
My brand needs a flexible template to support the launch of multiple tabs that can be globally updated without having to constantly update every single Page.
. . . . . . . . . . . . . . . . . . . . SOLUTION
Implement a single brand theme and deploy ProfileBuddy sapplets that make the updating of content simple and scalable.
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3
CHALLENGE
My brand has a presence across a number of global markets, but we want to maintain a cohesive look and feel so that consumers always know they are interacting with our parent brand.
SOLUTION . . . . . . . . . . . . . . . . . . .
Through ProfileBuddy deploy a "managed" Page template, which allows parent brand managers to control content across all region-specific Pages.
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