INCREASE GLOBAL AND LOCAL CONNECTIONS

Challenge1

1

CHALLENGE

My brand has markets all across the globe, in different countries and languages. I want to roll out a campaign with an overall brand-supported theme, while giving the local markets some level of autonomy to cater to their specific consumers.

SOLUTION . . . . . . . . . . . . . .

Create one brand template using the +GLOBAL feature of ProfileBuddy and seed custom tabs with content relevant to individual geographic markets. +GLOBAL ensures that content is targeted to users' specific locale and/or language.

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Challenge2

2

CHALLENGE

My brand needs a flexible template to support the launch of multiple tabs that can be globally updated without having to constantly update every single Page.

. . . . . . . . . . . . . . . . . . . . SOLUTION

Implement a single brand theme and deploy ProfileBuddy sapplets that make the updating of content simple and scalable.

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Challenge3

3

CHALLENGE

My brand has a presence across a number of global markets, but we want to maintain a cohesive look and feel so that consumers always know they are interacting with our parent brand.

SOLUTION . . . . . . . . . . . . . . . . . . .

Through ProfileBuddy deploy a "managed" Page template, which allows parent brand managers to control content across all region-specific Pages.

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WE'VE ALL GOT CHALLENGES.
ONLY SOME OF US HAVE SOLUTIONS.